PR, media relations and crisis comms
Lucas Seiler currently leads media relations for BMO’s U.S. consumer and business banking practices.
Previously, he founded media and strategic communications company, Propulsion Agency, in 2019. The agency manages integrated communications campaigns for clients across a wide variety of industries, such as legal and professional services, private equity, start-ups, technology, design and construction, and veganism/sustainability.
Propulsion Agency specializes in media strategy and execution, message development, media relations and training, digital marketing, and content creation. The company is consistently trusted as a PR partner for organizations like The Chicago Loop Alliance - which promotes tourism, business and revitalization of Chicago’s Loop - and companies large and small seeking to promote their brand.
Prior to launching Propulsion, Lucas managed the legal and professional services accounts at Miami-based PR firm SMS, positioning top law firms and financial services companies for media opportunities. He organized press conferences and media events that resulted in worldwide media coverage, such as the Boeing crisis, Parkland tragedy, and migrant separations at the border. Notable clients include Walmart, The Florida Bar, Podhurst Orseck, the Miami DDA, among others.
Lucas also served as the Senior Director of Media for a top investor relations firm, Financial Profiles in Los Angeles, where he trained internal staff on PR and media relations initiatives so it could appropriately position its clients for media opportunities.
His journalism connections are far-reaching from his time in news and PR on the local, national and international stage — which is one of the reasons organizations trust him to communicate their message with renowned journalists and news outlets.